Meet Bernie Samuels from Spier!

In 2004, FTTSA-certified Spier Wine Farm began to overhaul its procurement in order to shift a significant share of its spend to local and black-empowered businesses as a way of creating jobs and helping to curb unemployment, while saving the business money in the process. Since then a few small businesses have been created: the first was a laundry called Klein Begin which services the restaurants and hotel, next was a  transport joint venture and lastly a wine bottle reworking company. More ventures are in the pipeline.

Spier had previously outsourced its laundry requirement, but decided to build the laundry infrastructure and ask for tenders to run it. Bernie Samuels, an unemployed father of four, won the tender. Retrenched twice, Samuels had been unemployed since 1999, doing piecemeal jobs to keep up payments on his home and put food on the table – at times only bread. The laundry has been a turning point for him.He is now in a position to pay for his children’s studies and offer them a brighter future. “It is hard work running the laundry,” he says. “Sometimes I work 16 hours a day. I have to ensure the staff and bills are paid, and that I have money in the bank in case I need to buy another machine.” Samuels employs five people from the local community and his wife works with him in the business. In addition to running the business, Samuels has to ensure that his operation delivers on Spier’s environmental aims. Spier also saves approximately 25% on its laundry bill by using Samuels’ laundry.

Bernie now employs 5 people and can pay for his children’s studies to offer them a better future!

Spier, located in Stellenbosch outside Cape Town, is one of South Africa’s oldest wine farms, with a heritage dating back to 1692.


About Fair Trade Tourism

Fair Trade tourism ensures good wages and working conditions for staff, a fair share of the tourism bucks to local communities and respect for human rights, culture and the environment. In other words: tourism that is good for people and the environment. How it works: Fair Trade in Tourism South Africa (FTTSA) certifies tourism businesses (like hotels, activities and attractions) against a set of standards linked to global Fair Trade criteria. Those that qualify get to carry the FTTSA logo. So every time you stay at a hotel, or go on a tour, that carries the FTTSA logo you will not only have a great experience – you will also be doing a good thing for South Africa and South Africans at the same time. That’s what we call a win-win situation! What kind of places are Fair Trade? Any kind of tourism business can become FTTSA-certified: from backpackers to 5-star lodges; township tours and whale watching cruises to adrenalin-filled activities and botanical gardens. In addition to being fab holiday places and activities, they all do a whole lot of amazing things for people and the environment. You can read all about this on our website ( Doing something good has never felt this great!
This entry was posted in FTTSA-certified businesses. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s